About Us

At Hunter-Gray Financial we know that you aspire for more for yourself and your family.
Financial security is paramount for you, but how do you achieve financial certainty in a very uncertain world?
That’s where we come in.

Philosophy and Approach

Hunter-Gray Financial serves you by providing access to a wide range of investment and insurance opportunities many with strong guarantees.  We provide you with comprehensive wealth management services with no minimum asset requirements. Our mission is to provide these services with integrity and deliver unbiased, independent solutions that are tailor made to your individual needs.

Our approach helps us deliver strong, consistent results while protecting your assets and loved ones.  At Hunter-Gray Financial your products will be researched, presented and managed with experience and personal attention according to your unique needs and goals.

We believe that our success is not only measured by performance, but also by the achievement of your financial goals.  At Hunter-Gray Financial we can take some of the uncertainty out of your life and provide the piece of mind that you’ve been looking for.


About The EPC™ (Elder Planning Counselor)

What it is

EPC™ credential plays a very important part in dealing with elders on a financial, social or health basis. The EPC designation is an International Designation Program and is awarded upon successful completion of a course of study that looks at the unique needs, wants and issues of today and tomorrow’s elder population.

The financial advisor with the EPC designation is a professional who:

  • Knows the issues and alternatives that are important and unique to senior life
  • Respects their circumstances and confidentiality
  • Provides guidance and assistance with the elder’s best interests in mind
  • Accommodates their physical and health challenges such as illnesses, vision or hearing impairment, when speaking with them

Visit EPC™ Website

Boris Guzman, BA, CHS, EPC, CFP

Life Insurance Advisor, Certified Financial Planner, Hunter-Gray Financial Services Inc.

Boris has been in practice since 1987. He has structured his business to support individuals, self-employed businesses and corporations – concerned about their investments, insurance and benefit plans.

He is a 25 year member of, Advocis, The Financial Advisors Association of Canada.  It is the largest voluntary professional membership association of financial advisors in Canada, representing approximately 11,000 members in 40 Chapters.

Boris is also registered in Ontario, Alberta and British Columbia as an insurance agent, and he is able to provide life insurance and disability insurance solutions.

With over 25 years in the Financial Services industry Boris can provide his clients with a full array of mutual funds, segregated funds, GIC’s and other financial services.

Jody Batrynchuk, BA, EPC

Insurance Advisor, Hunter-Gray Financial Services Inc.
Insurance Advisor, Assante Estate and Insurance Services Inc.

Jody has spent his entire career in the financial services industry. He earned his Bachelor of Arts at McMaster University in 1998 and has gained extensive wealth management experience since that time. Since 1998, Jody has been assessing and implementing asset and insurance strategies, developing particular expertise supporting affluent clients.  The basis for his success has been an incredibly strong client-focused service, which involves providing advice that is tailored to the specific needs of each client.

To better serve his more mature clients, Jody worked towards and attained the EPC (Elder Planning council) designation in 2014.

Jody is committed to being involved in his community, and has served several terms as a volunteer on the sub-financial committee for the Canadian Physiotherapy Foundation.

Outside of the office Jody is a dedicated husband, father of two young boys, and an avid cyclist. 

About the CFP®

Certified Financial Planner® certification is the industry gold standard in financial planning. CFP professionals are the largest identifiable body of licensed financial planners in Canada with over 17,500 individuals meeting the strict standards to attain this designation.

However, since financial planning is not regulated in most Canadian provinces, anyone can call themselves a “financial planner”; but not everyone who refers to themselves as a planner is indeed qualified. In the absence of government regulation, Canadians seeking competent and ethical financial planning services should look for the CFP mark. CFP certification provides assurance that the planner is committed to internationally-recognized professional standards of competence, ethics and practice as set and enforced in Canada by FPSC.

These requirements include:

  • completion of a thorough education in financial planning;
  • successful completion of rigorous standardized examinations;
  • financial planning-related work experience; and,
  • an ethical commitment to put the client’s interest first.

CFP professionals are also held to ongoing rigorous standards through FPSC’s continuing education requirements and enforcement processes.

International recognition

CFP certification is the only internationally recognized financial planning designation. There are currently organizations in 23 countries awarding CFP certification.

Visit CFP website

About The CHS™ (Certified Health Insurance Specialist)

What it is
CHS™ is the premier credential for financial advisors in the Canadian health insurance market. The CHS designation is conferred exclusively in Canada by The Institute for Advanced Financial Education.

What it does
Financial advisors going through the CHS designation program develop their knowledge and expertise in all areas addressing the health and disability risks that compromise financial and estate planning objectives. The program focuses on all relevant health insurance areas including:

  • Disability insurance
  • Critical illness
  • Long-term care insurance
  • Basic and extended health insurance
  • Drug and dental insurance
  • Emergency medical insurance plans for travellers
  • Insurance that provides immediate access to healthcare

Visit CHS™ Website


Read more about our Financial Planning process:

It’s important you review your plan annually and update it, if necessary.  It’s a good idea to update your plan when a major life event (birth of a child; retirement) occurs, or you meet a previously defined goal.


1. Establish the client-planner engagement

  • Explain issues and concepts related to the overall financial planning process that are appropriate to you the client.
  • Explain the services we will provide and the process of planning and documentation.
  • Clarify the responsibilities of the client and the planner including a discussion about how and by whom the planner will be compensated.


2. Gather data, determine your goals and expectations

  • Define your personal and financial goals, needs and priorities.

  • Obtain information about your financial resources and obligations.

  • Investigate your values, preferences, financial outlook and desired results as they relate to your financial goals, needs and priorities.


3. Clarify your present financial status; identify any problems and opportunities

  • Analyze your information to assess your current situation (cash flow, net worth, tax projections, etc.).

  • Identify any problem areas or opportunities with respect to your:

    • Capital needs

    • Risk management needs and coverage

    • Investments

    • Taxation

    • Retirement planning

    • Employee benefits

    • Estate planning

    • Special needs (i.e. adult dependent needs, education needs, etc.)

* Investments provided through Assante Financial Management Ltd. (AFM). AFM has no affiliation with the outside business Hunter Gray Financial.


4. We develop and present your financial plan based on your needs

  • Develop and prepare a financial plan tailored to meet your goals and objectives, values, and risk tolerance, while providing projections and recommendations.

  • Establish an appropriate review cycle.


5. Implement your financial plan

  • Assist you in implementing the recommendations discussed.  This may involve coordinating contacts with other professionals such as investment funds sales representatives, accountants, insurance agents and lawyers.


6. Monitor your financial plan

  • We will periodically contact you to review the progress of the plan and make adjustments to the recommendations required to help you achieve your goals.

  • We will review your plan based on your life circumstances and make an adjustment of the recommendations if needed as those circumstances change through life events such as birth, illness, marriage, retirement, etc.

We do not represent any single bank, trust company, life insurer or investment firm. We have the freedom to survey the market and provide those products that best serve your unique needs.